Operational capabilities

THE MACHINE BEHIND THE SHOWS.

Big Fedora Marketing LLC doesn't just produce events — it owns the full operational stack. Here's what comes with the acquisition.

Brand Awareness Campaigns

Your brand is your story — and we know how to tell it. We build awareness campaigns that put your business in front of the right audience at the right time, using the right channels. From concept to execution, we craft messaging that sticks.

✓Market research & audience targeting
✓Multi-channel campaign planning
✓Creative concept development
✓Campaign performance tracking

Design & Advertising

Great design isn't just about looking good — it's about communicating clearly and converting interest into action. Our creative team produces print and digital advertising that stands out in a crowded marketplace.

✓Print collateral & signage
✓Digital display & social ads
✓Trade show materials
✓Brand identity & style guides

Event Planning & Production

We've produced some of Connecticut's largest pop culture conventions — TerrifiCon and CTGamerCon — so we know what it takes to run a successful event at any scale. From intimate trade shows to large-scale expos, we handle every detail.

✓Trade show planning & logistics
✓Convention production
✓Vendor & exhibitor coordination
✓On-site management & staffing

Social Media Strategy

Consistency is everything on social media. We develop and execute strategic social media plans that build your audience, drive engagement, and keep your brand top of mind — across every platform that matters to your customers.

✓Platform strategy & content planning
✓Community management
✓Paid social advertising
✓Analytics & reporting

Marketing Tactics & Planning

Every business is different. We take the time to understand your goals, your market, and your competition — then build a tactical marketing plan that's customized to your specific needs and budget.

✓Competitive analysis
✓Marketing plan development
✓Budget allocation strategy
✓Quarterly reviews & adjustments

On-Site Marketing Audits

Sometimes you need an outside perspective. Our on-site audit service puts an experienced marketing professional in your business to assess what's working, what isn't, and what opportunities you're missing.

✓In-person business assessment
✓Customer journey analysis
✓Competitive positioning review
✓Actionable recommendations report

HOW WE WORK

Listen

We start by understanding your business, your goals, and your challenges — no assumptions.

Plan

We build a customized marketing plan tailored to your specific needs and budget.

Execute

Our team implements the plan with precision, creativity, and accountability.

Optimize

We track results, measure performance, and refine the approach to maximize ROI.

READY TO GET STARTED?

Let's talk about your business and build a plan that works. Contact us today for a planning assessment.